Gold Coast was a piece of swamp land until 1885 when Potter Palmer developed a truly undervalued piece of real estate into a million dollar castle. This started the influx of Chicago's elite to the area and it has never really stopped.
The Gold Coast is still one of the wealthiest areas of the country where you will find grand mansions, stately row houses, luxury high rise condos, and tastefully renovated grey and brownstone walk ups.
The neighborhood has been on the national register of historic places since 1978. It's close proximity to downtown and the lake front make it ideal for the most discriminating city dwellers.
Shopping? You may have heard of some of the designers that have a presence in the area: Giorgio Armani, Chanel, Hermès, Gucci, Prada, Louis Vuitton, Cartier SA, Van Cleef & Arpels, Yves Saint Laurent, Harry Winston, Kate Spade, Tory Burch, DKNY, Ralph Lauren, Marc Jacobs, Stuart Weitzman, Rolex, Max Mara, Vera Wang, Jimmy Choo, and Versace.
Access to public transportation is a breeze as you will be right off of lake shore drive, and can grab the cta red line L at clark and division (walk a few blocks west to jump on the brown or purple line), or jump on many of the public bus routes through the neighborhood.
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